Hi Fashion – who buys them?

Adi Surantha revealed that there will be no fears of tergusurnya premium brand in the hearts of Indonesian consumers, especially in the socialite and the upscale community of prestigious and placing priority on loyalty to the highest level, when they decide to buy something.
As the impact of free trade, Japanese brands, Korean, and China in 2010 will be even more rampant. This is due to the design style and relatively cheap price is more acceptable in Asian and Indonesian markets than western style.

Even the extreme opinion said that western forces will be increasingly displaced by the force (asia) east, was it so?
Hi fashion - in this case the terminology is a premium brand or brands such as Chanel, Gucci, Prada and local designer brands lansiran Biyan, Sebastian Gunawan, Obin, Edward Hutabarat and Adrian Gan and others - has a lot of power starting from the name of the famous image, the original design, quality materials and first-class production and the market that already has a loyalty to the new customer who has good knowledge about the brand premium.
"So, it is likely to affect the premium fashion brand is very small. It can be seen from a premium brand market segment is a class A or class economic communities, whereas the target product in the product (asia) to the east is more electronic goods, cloning technology , manufacturing, and goods made by mass (mass product) .. If it was up to the fashion industry, use is limited to procuring materials and textile fabrics secondary ", said Adi who is a Fashion Editor Esquire Indonesia. However, the characters dress Asia, especially China, is rich in historical order clothing. Examples range of rich textile fabrics patterned paired masterpiece assistance woven with gold thread and sewing classes with high complexity.
It should be stressed that the mode - both western and (asia) east - has a market share of each. "Consumers buy something certainly needs to consider many things." Call it, a public figure A comfortable and elegant design Priyo wearing Oktaviano, certainly would not object to spend extra money just to get the essence of the design lines Priyo hand made for the purchase. Or like, because the trust between consumers and the designer makes a person remain loyal despite the brand a more reasonable price.
So, who buys them? "Western mode and mode (asia) east has its own characteristics. Mode west creating various characters ranging from the style of Paris, Milan style, the style of London. Take the example of fashion-oriented New York beresensi high priority to the convenience of a comfortable quality, design is affordable, simple detail, not too many colors embelishment and not so obvious. The mode of (asia) east, especially Japan which promote innovative design, fresh, tend to avant garde, more young, dynamic and happy to try new techniques on clothing material ", said Adi who has several collections from Giorgio Armani, Alexander McQueen to the x (SML) and Zara.
Western fashion fame would still get private space community. This is also supported because the designers of Asia, especially China or launch a career or label clothing brands in fashion cities like Paris Milan London and most of New York that dibawahi or dipayungi international corporations. In addition the young designers who would jump into this industry the opportunity to learn and to open opportunities in the fashion mecca of choice.
This trend follows the pattern of consumer society - that is fashion conscious and appreciate interlectual property right - in its consideration to buy luxury goods such as gadgets, cars, home furnishings, and so on.
When asked how the position of local designers in the middle of the fight and western style fashion fashion style (asia) east, Adi who loves classical music and jazz, argued that the brand strength of character has strong design paired with a comprehensive understanding of market needs and follow quality design, believed to be able to cross the street fashions of the more full of gravel, slippery and increasingly competitive. (Anindya Sukarni)
Adi Surantha, Fashion Editor Esquire Indonesia, lifestyle magazine for men under the auspices of MRA Printed Media Group. Esquire Indonesia is a franchise of the United States, published by Hearst Magazine, published by the American 75-year-old. Profession as well as a writer, journalist, stylist, fashion, beauty and life style consultant.
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